This program is designed to produce communication
professionals who can apply arts, design, and
information and communication technology
to serve the economy and society, as well as to
promote the development of communication arts
in the country for the future.
The major in Business Communication studies the principles of service marketing communication, digital marketing, and brand creation to create differentiation and increase opportunities in business competition. It also involves understanding business processes and managing customer information to build relationships through practical training, coupled with relevant theoretical concepts.
The major in Integrated Journalism and Visual Media focuses on studying the process of content production in terms of news, documentaries, and in entertainment formats, communication strategies, and storytelling through images, to respond to the experiences of the audience in the digital age.
The major in Film studies the principles, the production process, and the various types of films, including the channels for distributing films in the digital age. It also enables the production of works that express the individuality of each person according to the standards of the science of filmmaking.